Reach Holiday Shoppers Penny-Wise and Pound-Wiser

To do better in search this holiday season, marketers need to spend less on search. Here's why. ...

Facebook Places: Fit for Local Search or Hype Incarnate?

Facebook Places will bring location check-ins to the mainstream, but will it be met with open arms ...

Small Business and Search: Where's the Return? (Part 2)

SMBs generally have relatively tight marketing budgets. Here's how you can quickly figure out when ...

Link Building Query Theory: 7 Crucial Keyword Types for Link Prospect Querying

These seven common types of prospect keywords will expand how you think about link prospecting and ...

PPC August Roundup: 3 New Features Every PPC Manager Should Try Now

Catch up on the latest: Google Reports, Google Campaign Experiments, and Facebook's "Broad Match ...